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KMID : 1020220160160020329
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Journal of Korean Society of Dental Hygiene
2016 Volume.16 No. 2 p.329 ~ p.335
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Influence of service and value quality satisfaction on revisit intention in orthodontic patients
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Min Hee-Hong
Jeon Ji-Hyun
Choi Gil-Bok
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Abstract
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Objectives: The objective of study is to investigate the influence of service and value quality satisfaction on revisit intention in orthodontic patients.
Methods: A self-reported questionnaire was filled out by 230 orthodontic patients in Seoul, Daejeon, and Cheongju from July 1 to August 30, 2015. The contents of questionnaire included the general characteristics(6 item), quality of dental service(22 item), value(4 item), revisit intention(3 item), and satisfaction(3 item). The research tools were modified and supplemented by Han using Likert 5 points scale. Data were analyzed using SPSS 19.0 program.
Results: Quality of dental service was 3.88 points, value of dental service was 3.78 points, revisit intention was 4.06 points and satisfaction of dental service was 4.02 points.
Conclusions: The quality of dental service was lower score than other scales. This results showed that it is necessary to increase the satisfaction in service quality in the orthodontic patients.
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KEYWORD
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orthodontic patients, value satisfaction, service satisfaction, revisit intention
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